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enot06Originally posted by ![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-userinfo.gif)
enot at ADVERTISING: true meaning of "Green eggs and ham" ("Green eggs and ham" by Dr. Seuss)
enot at ADVERTISING: true meaning of "Green eggs and ham" ("Green eggs and ham" by Dr. Seuss)Epiphany on the hidden meaning of GREEN EGGS AND HAM came to me as a lightning: it's about Internet adverting campaign from inception to completion,
from the point one is shown a glimpse of it, the first ad impression, to actual change in Internet user behavior, him trying and buying a new product.
-- Would you like green eggs and ham? -- mere suggestion, bare-bones, creatives by the advertiser (ad agency client).
-- Would you like them in a boat? Would you like them with a goat?
More rigor, agent of change is making effort to deliver to the promise: your creatives delivered anywhere, any time.
-- Would you like them in a rain? Would you like them on a train?
Would you like them in a box? Would you like them with a fox?
Would you like them here or there?
Agent of change becomes more aggressive. More ad impressions are served.
And finally the catharsis:
-- I do so like them, Sam-I-Am, I do so like green eggs and ham!
2013-06-26
Разговорилась с новым коллегой, молоденьким мальчиком (веб-дизайн и т.п.) и сразу прониклась к нему симпатией на почве того, что он все понимает про Green Eggs and Ham.
Думала, недавний студент Либеральных Искусств, а он с 18 лет работает, в колледж ходил 2 недели, не понравилось.
from the point one is shown a glimpse of it, the first ad impression, to actual change in Internet user behavior, him trying and buying a new product.
-- Would you like green eggs and ham? -- mere suggestion, bare-bones, creatives by the advertiser (ad agency client).
-- Would you like them in a boat? Would you like them with a goat?
More rigor, agent of change is making effort to deliver to the promise: your creatives delivered anywhere, any time.
-- Would you like them in a rain? Would you like them on a train?
Would you like them in a box? Would you like them with a fox?
Would you like them here or there?
Agent of change becomes more aggressive. More ad impressions are served.
And finally the catharsis:
-- I do so like them, Sam-I-Am, I do so like green eggs and ham!
2013-06-26
Разговорилась с новым коллегой, молоденьким мальчиком (веб-дизайн и т.п.) и сразу прониклась к нему симпатией на почве того, что он все понимает про Green Eggs and Ham.
Думала, недавний студент Либеральных Искусств, а он с 18 лет работает, в колледж ходил 2 недели, не понравилось.
