История одного пальто (1/3)
Jan. 12th, 2006 02:59 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
enot06Co-founder and CEO of the J. Peterman Company from 1987 to 1999, John Peterman became a household name when he was portrayed as a character on the American sitcom “Seinfeld.”
Yet despite three years of free exposure to 50 million viewers and a reported peak of US$ 75M in annual sales, Peterman sold his brand in bankruptcy in 1999. When the company that bought the brand itself went out of business in 2001, Peterman bought the name back with the help of John O’Hurley, the actor who played J. Peterman on “Seinfeld.”
Представление об описаниях одежды в каталоге можно получить на этом примере (взамен не оставляющих поля для игры воображения фотографий моделей - эскизы одежды, описания же можно обобщить так - "это ваш билет в другую жизнь, билет на вход в романтику классического кино"):
One man spends the entire evening casting furtive glances. Drinks heavily.
Another gent, wearing a Savile Row cashmere blazer, peers up from his Financial Times. Two years later his heart, vintage Aston Martin, trust fund, and castle are hers.
Every Englishwoman of a certain class has a dress like this. Purpose: to keep others at exactly the right distance.
I paid an indecent price for the original in London.
Not-So-Basic Black Dress (No. 1552), more adult than the unformed Basic Black item or the frivolous Little Black one. Midcalf-length cut of cool matte wool blend, fully lined. 15” rear slit. Genteel sleeve caps.
Yet despite three years of free exposure to 50 million viewers and a reported peak of US$ 75M in annual sales, Peterman sold his brand in bankruptcy in 1999. When the company that bought the brand itself went out of business in 2001, Peterman bought the name back with the help of John O’Hurley, the actor who played J. Peterman on “Seinfeld.”
Представление об описаниях одежды в каталоге можно получить на этом примере (взамен не оставляющих поля для игры воображения фотографий моделей - эскизы одежды, описания же можно обобщить так - "это ваш билет в другую жизнь, билет на вход в романтику классического кино"):
One man spends the entire evening casting furtive glances. Drinks heavily.
Another gent, wearing a Savile Row cashmere blazer, peers up from his Financial Times. Two years later his heart, vintage Aston Martin, trust fund, and castle are hers.
Every Englishwoman of a certain class has a dress like this. Purpose: to keep others at exactly the right distance.
I paid an indecent price for the original in London.
Not-So-Basic Black Dress (No. 1552), more adult than the unformed Basic Black item or the frivolous Little Black one. Midcalf-length cut of cool matte wool blend, fully lined. 15” rear slit. Genteel sleeve caps.
